Creative Direction

Publication & Presentation Design

Event Design

Information Design

When Del Monte Foods was split into two entities (the food business and a $2.5B stand-alone pet food company), the pet food company—Big Heart Pet Brands—required a fresh purpose and direction.

A small team helped the CEO and his leadership team work together to craft that purpose and the foundational framework for the company’s strategy and operations. To establish that purpose from the start, we designed the company’s day one launch including the CEO’s messaging and presentation and a purpose book received by all employees. As a follow up, we created a leadership session for the top 100 company executives that integrated the day one message into main stage presentations, work session activities, a workbook for senior leaders, and environmental design for the two day-long event.