Lead Visual Designer

For Black History Month 2023, SiriusXM wanted to "create a 360° campaign that complements the SiriusXM brand refresh and celebrates Black art, Black creativity, Black expression and their influence on and contributions to music, spoken word, poetry, literature, dance, art, fashion, design, technology, media, entertainment, and pop culture.

Building on the previous year’s successful “IYKYK” theme, I led the design of the campaign—conceptualizing and executing visuals across various platforms—from social media assets to Times Square Billboards.

The designs relied heavily on a gridded structure and a bold, juicy palette to support a recent company rebrand. For the campaign, I illustrated stylized patterns to represent Kente-inspired fabric.