Lead Visual Designer

The ask for Asian American and Pacific Islander Heritage Month was to create a campaign that honors their traditions, love for their family, race, and countries of origin. The goal was to honor, respect and connect the audience to their American culture AND places of origin while honoring the year’s theme of “Advancing Leaders Through Opportunity.” Additionally, SiriusXM wanted to create a destination that highlights their individuality and their desire to be entertained and informed.

The look and feel I conceptualized and designed for the campaign focused on the themes of connectivity, modern tradition and geometry.